354: Why We Like What We Like
Melina Palmer, founder and CEO of The Brainy Business, joins us to help explain why we do what we do and like what we like! As a behavioral scientist, Melina provides behavioral economics consulting to businesses all over the world.
We discuss:
What happens when psychology meets business
Why you like certain brands
The part of your brain that is really running the show
How to create better habits
What to do to solve a problem you’ve been working on for a while
What I got called out on about creativity — and how I plan to use that callout to my advantage at an upcoming Renewal Retreat I am leading for healthcare business managers!
The power of Easter eggs
Why novelty speaks volumes
What the Peak-End Rule is and why anyone planning an event should know about it
Links discussed:
Books
What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics by Melina Palmer
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas by Warren Berger
Blindsight
The Brainy Business Podcast episodes:
47: Costco
73: Starbucks
78: Nike
127: Wendy Wood
144: Disney
157: Robert Cialdini
186: Ayelet Fishbach
Looking for tools to help yourself and/or your team be more resilient and engaged at work? Reach out to me at kari@karigormley.com so we can have a conversation about what’s getting in your way when it comes to achieving your team's objectives!
Contact:
Melina Palmer:
Website: TheBrainyBusiness.com
Email: melina@thebrainybusiness.com
Facebook: /thebrainybiz
Instagram: @thebrainybiz
LinkedIn: in/melina-palmer-36ab8712
Kari Gormley:
Twitter: @KariGormley
Instagram: @KariGormley
Clubhouse: @KariGormley
This podcast is for educational and informational purposes only and solely as a self-help tool for your own use. I am not providing medical, psychological, or nutrition therapy advice. You should not use this information to diagnose or treat any health problems or illnesses without consulting your own medical practitioner. Always seek the advice of your own medical practitioner and/or mental health provider about your specific health situation. For my full Disclaimer, please go to www.karigormley.com/disclaimer.